@thediscerningbrute

Joshua Katcher

@thediscerningbrute

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Founder/Creative Director: Brave GentleMan. Editor: The Discerning Brute.

http://www.thediscerningbrute.com




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#summer #fashion #mexican #6thextinction #moth #punk #paulwatson #goth #dudes #bugs #scarab #bodybuilding #emom #brooklynwildlife #veganfashion #beetle #webworm #extinct #oakland #birds #rescue #kaleyeah #style #miyokoskitchen #bravegentleman #crossfit #menswear #vegansofig #patent #ailanthus #july4th #entymology #sports #genius #walkingalonenyc #hamptons #masculinity #fragrance #plantpower #seashepherd #futuresuede #ethicalfashion #sscs #fancy #anthropocene #pelidnotapunctata #obsessed #rude #organic #workout #men #vegan #vegancheese #ultramatathoner #lunch #insect #howtobevegan #kiss #metcon #ironman #dapper #bug #meatisforpussies #chef #climbing #sanfrancisco #shoes #macro #attevaaurea #pollinator #dog #lux #elote #whatveganseat #futureleather #science #fun #xfit #climb #pool #fourthofjuly

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1 / 25

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Also me this handsomely patterned pollinator who only visits the northeast in summer: #Ailanthus #webworm (#Attevaaurea). My doorway is a hotspot for #insect visitors. #moth #pollinator #macro #entymology #bugs

Hudson / 1 days ago

Bushwick/Williamsburg

170 Likes

@mjoyingit @templedagz @kendyukhova @veganchai

2 Comments
@karena_b

@karena_b
@ilissamarie

@brotheroutsider

@brotheroutsider
Inspiration for next seasons pattern and color palette? πŸ˜‰


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2 / 25

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I met a Grapevine Beetle up-close in my doorway tonight. It's so fascinating that there's an entire, perceived world and inner-life behind those big eyes. Wish I had a grape to give. #Pelidnotapunctata #scarab #brooklynwildlife #entymology #macro #bug #beetle

Brooklyn / 2 days ago

Bushwick/Williamsburg

123 Likes

@monicapoo @marleypav @dylanadillon @veganchai

9 Comments
@lunayolanda

@lunayolanda
Wine will do, yes?

@the_cornubia

@the_cornubia
@aliengray

@eqandappys

@eqandappys
Wow you have a great camera!

@mightychin

@mightychin
Seriously. You did not shoot that on a phone camera...

@ecoloco.co

@ecoloco.co
i love that you love all animals :) beautiful

@ashtridana

@ashtridana
@begoerya madre mΓ­a esta noche pesadillas!!!

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3 / 25

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Sometimes you gotta' stand on your hands to get a fresh perspective. Hand-stand push-ups. #kaleyeah #xfit #crossfit #vegansofig #vegan

Valencia / 3 days ago

Brooklyn Barbell Club

171 Likes

@thevegannpstudent @johnbivona @thereal__dj @skeptkvegan

2 Comments
@domzthompson

@domzthompson
@thediscerningbrute πŸ™ŒπŸ’ͺ

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4 / 25

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I made a new friend at work today while editing a video. #rescue #dog #kiss

Rise / 5 days ago

Picture Farm

256 Likes

@lyndagodenzi @melisseragogo @gorkem_mercan____ @rachel_loves_to_read

8 Comments
@msadornato

@msadornato
#puppylove

@magicsurrounds

@magicsurrounds
Heehee! ☺️

@onceuponacream

@onceuponacream
Aaawww how cute is this little Mister or Miss πŸ‘ƒπŸ’‹

@susandomelsmith

@susandomelsmith
Is that Roscoe? So big! πŸ’—πŸ’—@youngerthanspringtime

@thediscerningbrute

@thediscerningbrute
@susandomelsmith I think so!

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5 / 25

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Got some color and shading done on my arm by the talented @sethwoodtattoo while I was in #oakland last week. Almost all healed up. These are all #extinct #birds - killed off by various human activities from #fashion trends to development/habitat-loss to domesticated cats. Tribute to some incredible fellow earthlings we'll never see again. #anthropocene #6thextinction

Sutro / 1 weeks ago

238 Likes

@v_apparel @derekprincewilson @cancerbeaterforever @creestaaal

12 Comments
@veganshani

@veganshani
That's beautiful!

@michaelharren

@michaelharren
I love @alystaytrue products! Been using them for a while now, thanks to @larayaz suggestion. :)

@mataledin

@mataledin
❀️

@cameragal79

@cameragal79
❀️

@amyambrose

@amyambrose
This is amazing @livnherlife

@rileyjwilliams

@rileyjwilliams
Such a wonderful sentiment, a great tribute.

@cavemandre

@cavemandre
Beautiful artwork, and a lovely concept

@anastasiaklaffert

@anastasiaklaffert
Wow how beautiful ❀️

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6 / 25

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@npratc NPR's All Things Considered talks #vegan #masculinity and interviewed @thediscerningbrute @domzthompson @chickpeaandolive and @leanandgreen719 ! Check it out now on thediscerningbrute.com #sports #ironman #bodybuilding #chef #fashion #dudes #men #vegansofig

Valencia / 1 weeks ago

207 Likes

@tigerandmarks @thisiseverythingg @angelacho2 @lelabofragrances

20 Comments
@floodfish

@floodfish
I heard it without knowing about it ahead of time and it was so nice. Great work!!

@chickpeaandolive

@chickpeaandolive
So happy to be apart of this! Thank you Joshua. Let's have another BBQ to celebrate!

@smreczko

@smreczko
@leanandgreen719 yay!

@plant_based_trav

@plant_based_trav
@nancy9885 @debras1981 @rachel_vegan_ray @fattynatty11 @jacksauce8289

@vegenista

@vegenista
You are all so handsome!!!

@veganicecream4life

@veganicecream4life
πŸ’šπŸ’šπŸ’š

@lelabofragrances

@lelabofragrances
That's a big deal... Congrats bro

@angelacho2

@angelacho2
Just heard the talk on NPR! And know that even if the guys are making fun of you for being vegan, the ladies are in the other room, waiting with their pants down. bhahahahaha y'all are awesome. #compassionissexyasfk

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7 / 25

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Just did a rad #walkingalonenyc podcast interview with these two #vegan fighters @cornellward @walkingalonenyc. It will air tomorrow, and you can find it on iTunes or YouTube!

Valencia / 1 weeks ago

111 Likes

@thediscerningbrute @gretchencoms @wiltongorske @control46

8 Comments
@rofepena

@rofepena
Hot! πŸ”₯πŸ”₯πŸ”₯

@badmanshark

@badmanshark
What about vegetarian fighters in training πŸ˜§πŸ˜£πŸ˜…

@stacydelin

@stacydelin
Awesome!

@jillmeisner

@jillmeisner
πŸŽ‰ @walkingalonenyc

@wiltongorske

@wiltongorske
Great hair btw

@thediscerningbrute

@thediscerningbrute
@badmanshark yes

@thediscerningbrute

@thediscerningbrute
@wiltongorske gosh, thanks! 😌

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8 / 25

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This lady! I had so much fun hanging out w/ friend & brilliant author @ecastoria. I snagged a copy of her new book How To Be Vegan. Get your copy at elizabethcastoria.com #howtobevegan #vegan #vegansofig

Sierra / 1 weeks ago

171 Likes

@drexelvixen @powerliftingpompey @nikigarofalo @dakotarouck

6 Comments
@atomicspinster

@atomicspinster
πŸ‘πŸ‘πŸ‘

@eatpastry

@eatpastry
😍😍

@isachandra

@isachandra
Where are her hands??

@thediscerningbrute

@thediscerningbrute
@isachandra working on a rubix cube, duh

@ecastoria

@ecastoria
@thediscerningbrute @isachandra I guess you could say that I was puzzling!! (Which, for the record, we literally were that night.) thanks for the lovely post, Joshua!! 😘😘😘

@superwarren

@superwarren
I actually really like this photo!

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9 / 25

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Awesome 10 min #EMOM & 25 min #METCON #workout w/ #vegan #bodybuilding champion & #crossfit Coach Ed Bauer @plantfitxvx this morning in Holly Park #sanfrancisco. Check out plantfitstrength.com to work out with Ed! Also look out for our three-step basic workout video next week!

Rise / 1 weeks ago

Holly Park

103 Likes

@stacydelin @sturtledotcom @aminawillard @pk_woo

2 Comments
@rarara333

@rarara333
πŸ’ͺπŸ’ͺπŸ’ͺ‼️

@lucie_beluga

@lucie_beluga
Thank for the idea was looking for workout videos for the summer

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10 / 25

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Got a refill at the unparalleled @lelabofragrances in San Francisco today. They make it fresh right in front of you! #science #obsessed #vegan #fragrance

Valencia / 2 weeks ago

Le Labo

104 Likes

@jennyma37 @lelabofragrances @tedloverx @xvxgenius

6 Comments
@islandis

@islandis
The best!

@ecastoria

@ecastoria
The lines are amazing!!

@thediscerningbrute

@thediscerningbrute
@ecastoria the idea just came to me!

@mathiasalbinsson

@mathiasalbinsson
Wow, this is awesome!

@dustinbuster

@dustinbuster
I'm obsessed with Rose.

@lalalandstudios

@lalalandstudios
Santal 33 is my jam too...

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11 / 25

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Valencia / 2 weeks ago

Herbivore - The Earthly Grill (Valencia)

133 Likes

@cavemandre @sturtledotcom @kylopm @raynard_harris

6 Comments
@thediscerningbrute

@thediscerningbrute
Grabbed lunch with these two #plantpower smartypants, Ed Bauer @plantfitxvx & Holly Works @xvxh, at @herbivorerestaurant. Lots of #vegan #πŸ’ͺ happening. I even pulled out the #fancy #bravegentleman threads for them.

@mutant_mc1r

@mutant_mc1r
My Instagram friends are all aligning.

@brotheroutsider

@brotheroutsider
Welcome back to SF! YAY! πŸ˜ŠπŸ‘

@catherinechouette

@catherinechouette
fancy pants! πŸ˜‰πŸ‘Œ

@sofiaporta

@sofiaporta
Dapper shoes

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12 / 25

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@miyokoschinner is a #genius game-changer. Not only did she share fresh grapes from her garden, but I sampled some new bloomy, smokey, sharp and complex creations that will soon be available for sale through #miyokoskitchen. #vegan #vegancheese

Valencia / 2 weeks ago

212 Likes

@sheisvices @thepinkbritt @powerliftingpompey @sofiaporta

10 Comments
@thewordyvegan

@thewordyvegan
❀️❀️❀️

@gustavgrau

@gustavgrau
@teresacarles

@sunjooverthemoon

@sunjooverthemoon
@herbivoreclothing I told you this shirt is a classic! πŸ’—

@lucie_beluga

@lucie_beluga
Ok 2 of my heroes in the same picture, that's too much for me ! I need Γ  Vegan cheese tartine to recover ^^

@veganicecream4life

@veganicecream4life
WOW !!! πŸ‘

@johnbartlett8

@johnbartlett8
Fantastic!!

@karolinawallace

@karolinawallace
Amazing !!!

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13 / 25

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Stopped by @smvegan's pop-up for some spicy #vegan mac-n-cheese at @baiapasta in #Oakland. Also scored their chive cashew cream cheese!

Valencia / 2 weeks ago

Baia pasta

117 Likes

@uhhleeese @veganicecream4life @aminawillard @vegansurvivalguide

4 Comments
@magicsurrounds

@magicsurrounds
Mmm πŸ˜‹

@baiapasta

@baiapasta
@thediscerningbrute Thanks for stopping in and enjoy the rest if your Bay Area adventure. Cheers!

@uhhleeese

@uhhleeese
Their chive cream cheese is the best vegan cream cheese on the market! Thanks for showing them some love! Enjoy your time in the Bay Area!

@thediscerningbrute

@thediscerningbrute
@smvegan gotta say this was the whippiest, creamiest vegan cream cheese ever. So good! I need more!

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14 / 25

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Oh Hello @rainbowgrocery #vegan cheese selections.

Mayfair / 2 weeks ago

Rainbow Grocery Cooperative

172 Likes

@drexelvixen @xvxgenius @rainbow_grocery @coyote_song

21 Comments
@irunvegan

@irunvegan
Powerful Treeline.

@monksmeats

@monksmeats
We love @rainbowgrocery!!

@zihinselorgazm

@zihinselorgazm
Too bad they are not available worldwide. :(

@gypsyg_

@gypsyg_
Earth isn't non-gmo 😁 too bad I used to love them!

@gypsyg_

@gypsyg_
*balance

@tonirennae

@tonirennae
@emiannba I think those are vegan cheezits....what do we do?!

@mrskelley0308

@mrskelley0308
@gypsyg_ they say non GMO on all their boxes though?

@gypsyg_

@gypsyg_
@mrskelley0308 I read this a year ago so they may have changed their practices since then it's really hard to tell with products today but I still trust the non-gmo project just always do additional research lol 😊

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15 / 25

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#Climbing in #SanFrancisco. Good morning west coast! #climb #plantpower #vegan #vegansofig #kaleyeah

Lo-fi / 2 weeks ago

Mission Cliffs Indoor Rock Climbing Gym

107 Likes

@shesgoingmad @aminawillard @tedloverx @browny_bearr

7 Comments
@baiapasta

@baiapasta
@thediscerningbrute if you have time, come to Oakland tomorrow! @smvegan will be popping up at our shop with their delicious and amazing creations! :)

@rarara333

@rarara333
πŸ’ͺπŸ’ͺπŸ’ͺπŸ™Œβœ¨βœ¨βœ¨

@xvxh

@xvxh
Love that spot! We should all get dinner or coffee while you're here!

@thediscerningbrute

@thediscerningbrute
@baiapasta yeah! Where's your location? Is love to come see the shop and shoot photos and do a writeup!

@thediscerningbrute

@thediscerningbrute
@xvxh sounds good! I made plans to work out w Ed on Monday afternoon. Join us and food after?

@baiapasta

@baiapasta
@thediscerningbrute Awesome! We are in Jack London Square. 431 Water Street along the Oakland waterfront. There will be a pretty happening farmers' market, so if you see tents, you'll know you're in the right place. :) Cheers! Looking forward to meeting you!

@evesfca

@evesfca
Welcome to SF! Enjoy your time here!

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16 / 25

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Hanging with author, #ultramatathoner & badass #vegan @richroll at the @johnjosephcromag launch of #meatisforpussies.

Sutro / 2 weeks ago

powerHouse Arena

143 Likes

@thirteenstories @toosoonterelle @coyote_song @vegancatman

6 Comments
@vinstagramthony

@vinstagramthony
Did JJ rerelease it?

@vinstagramthony

@vinstagramthony
That is to say how is this version different

@veggie_anne

@veggie_anne
I was just there! How did I not see you?

@richroll

@richroll
Great to finally meet in person!

@skeptkvegan

@skeptkvegan
Awesome!!! I love Rich Roll!

@thediscerningbrute

@thediscerningbrute
@richroll you too!

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17 / 25

Caption

Seitan-bacon club w/avocado & tomato on Pumpkin, poppy, hempseed bread. Organic grapefruit on the side. #lunch #whatveganseat #vegan #vegansofig

Valencia / 2 weeks ago

190 Likes

@alexandrap610 @sheisvices @mynameiskarma @maddeleine_s

11 Comments
@cornellward

@cornellward
noiiiice!

@velocitybags

@velocitybags
That looks amazing! Is that three pieces of bread I see?

@ashpgh

@ashpgh
Omg I need

@thediscerningbrute

@thediscerningbrute
@velocitybags oui oui

@texasveggiefair

@texasveggiefair
Yum, @thediscerningbrute. Is that Upton's?

@reidonk

@reidonk
@dgomezpearlberg the Vegan place I was telling you about

@dgomezpearlberg

@dgomezpearlberg
@reidonk Lets go!

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18 / 25

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The #bravegentleman Stacked Mastermind in hi-shine Italian #patent #futureleather lined is soft #futuresuede. We only have a few in stock sizes 42-46. #shoes #menswear #lux #dapper #style #ethicalfashion #veganfashion #vegan #goth #punk #rude

Amaro / 3 weeks ago

92 Likes

@seany_ @lc_lovechild @typike @mookiemooky

5 Comments
@laemeltdown

@laemeltdown
Small sizes πŸ˜™

@dylanxvx

@dylanxvx
😍

@dylanxvx

@dylanxvx
@allisonsommers check these

@kylopm

@kylopm
Fuuck. #PunkRockVegan

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19 / 25

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Made some pignoli-cashew-walnut "parm" for this #vegan #Elote (#Mexican street corn). Served with tofu salad, herb-roasted potatoes, squash and greens.

Hudson / 3 weeks ago

Bridgehampton Town

174 Likes

@hjlee116 @denee0421 @bostonterrieroverdrive @winnie_0629

5 Comments
@ecastoria

@ecastoria
Are you bringing this all with you?

@lucie_beluga

@lucie_beluga
This looks amazing as usual.

@magicsurrounds

@magicsurrounds
@javieredwardgonzalez this for our picnic! 😜

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20 / 25

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Aquatic Aerial. #summer #fun #Hamptons #pool

Mayfair / 3 weeks ago

Bridgehampton Town

144 Likes

@plantfitxvx @begoodkarma @lebanisegurl @winnie_0629

0 Comments
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21 / 25

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Holiday weekend lunch feast! #fourthofjuly #july4th #vegan

Valencia / 3 weeks ago

122 Likes

@bostonterrieroverdrive @stevenam @jameskoroni @vegancatman

1 Comments
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22 / 25

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Enjoying my #bravegentleman wide-brim, straw fedora by the pool. Made by hand in Los Angeles. Available on Bravegentleman.com

Sierra / 3 weeks ago

137 Likes

@redgiwoods @veganicecream4life @blakealexandra_ @drtygrty

2 Comments
@maryoje

@maryoje
Hi Joshua! Nice to meet you. I'm developing a sustainable project about a Marketplace for Conscious Consumption. I'll be in USA Miami from August 13th - August 18th, and I'm setting some meetings to share the project. I would love to meeting with you. By any chance you will be in Miami those days? And available. Mail: hello@horiginland.com . Thank you! Best πŸ’š

@domzthompson

@domzthompson
@thediscerningbrute #DOPE

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23 / 25

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Delicious chocolate wedding cake with rose-water ganache and almond creme at @suitethreeohsix

Valencia / 3 weeks ago

Suite Threeohsix

150 Likes

@veganfitnessblog @virginietamenne @jameskoroni @lucie_beluga

3 Comments
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24 / 25

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Met hero #PaulWatson at @gristletattoo today, where he spoke about the big Faroe Islands campaign to protect pilot whales and @theoceanonfire spoke about the infuriating Japanese Taiji dolphin drive. Amazing, inspiring guys! Visit Seashepherd.org #seashepherd #sscs

Brannan / 1 months ago

Gristle Tattoo+Art Gallery

224 Likes

@begoodkarma @veganicecream4life @vegancaroline @jeffirish

9 Comments
@iamemilyw

@iamemilyw
πŸ’™

@littleveganbear

@littleveganbear
So much love for this man!

@payolaofarrell

@payolaofarrell
What an amazing man!

@staceybwc

@staceybwc
I waited on that guy in Binghamton ny!!

@hemphoodlamb

@hemphoodlamb
That's awesome! We love Sea Shepherd and what they do for our Oceans.

@irunvegan

@irunvegan
Why do I keep hearing about cool shit the day after it happened?

@tombriggs

@tombriggs
That is one amazing human being right there.

@smj1981

@smj1981
#gaybear #man2man #whalelovers

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Raspberries. Sunflower seed butter. Banana. Ice. Hemp protein. Frosted Mug. Striped straw. Boom. #organic #vegan

X-Pro II / 1 months ago

147 Likes

@galaxton @laziestvegans @coco_brion @marrajess7

7 Comments
@sisterswithasideofgreens

@sisterswithasideofgreens
Looks delicious!!

@charleschentv

@charleschentv
@thediscerningbrute 😍😍😍

@anotherhungryvegan

@anotherhungryvegan
I literally just picked up sunflower butter. This sounds like a dream!

@zacharykoval

@zacharykoval
Yum. I'll have to try that

@rockinraw

@rockinraw
Yummy!!!

@eqandappys

@eqandappys
What does sunflower butter taste like?

@thediscerningbrute

@thediscerningbrute
@eqandappys like unsalted sunflower seeds, but in spreadable creamy form. It's my favorite! That and cashew butter